I led the creative development of the Speedwurx brand, a motorsports company specialising in high-performance lubricants and race fuel, as well as branded gear including bags, setup equipment and apparel.
From the ground up, I created a bold, high-impact visual identity that reflected the brand’s precision engineering and competitive spirit.
This identity was then applied across a wide range of touchpoints, including product packaging, social media content, and promotional materials, ensuring a consistent and recognisable presence within the motorsports community.
