I worked with Swedish world champion R/C car racer Alexander Hagberg to develop a professional and dynamic visual presence that reflected his status in the sport.
The visual direction was rooted in Alex’s distinctive race paint colours, lime green, black and white, which are instantly recognisable within the sport and have become a visual signature at international events.
The aim was to create a brand system that not only reflected his dynamic presence on the track but could also adapt across digital, social, and sponsor-facing platforms. The colour palette drove the design language throughout, from typography choices and layout energy to subtle pattern work drawn from race liveries.
This included the creation of both static and animated logo designs to be used across digital and physical formats. I also produced tailored social media assets for his Instagram, YouTube, and Facebook channels, ensuring consistency and impact across platforms.
Additionally, I designed large-format vinyl banners for trackside promotion, enhancing visibility at events and reinforcing his personal brand on the international racing circuit.
